That’s exactly what the doctor ordered for the web a copyright tool that scans the web for any copy right violation of the content.
The California based Attributor Corp. privately held by the two former top executives of Silicon Valley Jim Brock and Jim Pitkow. Brock is a former Yahoo Inc. executive while Pitkow is an entrepreneur who has sold Outride Inc to Google where he was president at that time, these two combined with VeriSign Inc. to crack what has been the thorny side of web.
This new tool can scan million and billion of web pages and can detect accurately few lines and even a few second video/audio clips to check the copyright violation.
Many large media and entertainment organization have been devoting time and efforts to protect their content and they will be the main target for this new tool. They have been using gamut of techniques like digital right managements to stop the illegal use but to no effect.
Recently an Australian website got prosecuted for copyright violation because it was giving links to copyrighted material available on web.
Google’s YouTube, MySpace are already fighting lawsuits and with possibilities of more as these user generated content sites have not been effective in stopping users from uploading copyrighted content.
Attributor claims that it uses a technique called ‘digital fingerprinting’ which determines the unique and identifying characters of the content and then scans web to see if that material has been published without consent.
After that it is up to the violators and violated to settle the issue.
The tool will not be out before the first quarter of next year but the precision and the accountability will give confidence to the original content generators to post their content on web.
This is not the first attempt to make a tool that effectively check the copyright violations but a Gibraltar based Indigo Stream Technologies Ltd also offers Copyscape tool to scan web.
Via: WSJonline
