With almost everyone blogging these days, advertisers have come up with a unique way to generate income from blogs. Most of the time bloggers write about technology related stuff or product reviews. This benefits both the producer and advertiser of the service, but the blogger receives nothing for dispensing with the information.
The PayPerPost Web site decided it was time to let bloggers get a little bit of the profit for what they have anyways been doing for so long. When bloggers register with PayPerPost, they get paid for each of the posts that they write. And not just that, they can now set a price for their widgets, allowing advertisers to come to them directly.
Of course there is something in it for the advertiser as well. Earlier advertisers used to pay $5 per post. Because of this they could only attract the smaller blogs. With bloggers now being able to decide the price for each post, advertisers are aiming at generating interest among the bigger blog writers. This means better product reviews, and more exposure for their products.
Another site that pays its bloggers to write product reviews is the ReviewMe Web site. One slight difference between the PayPerPost Web site and the ReviewMe Web site is that ReviewMe allows bloggers to disclose their blog posts as paid advertisements.
While PayPerPost is the brain child of Ted Murphy, who also founded the interactive agency MindComet and the BlogStar Network, ReviewMe is backed by Text-Link-Ads, which was acquired by Media Whiz last year. Text Link Ads is well known for selling small text ads for a fixed monthly rate, unlike the pay per click type of advertisements.
This type of sponsored blogging received a lot of criticism, because people felt it was unethical. However, another way of looking at it is that people who can write, and do write such reviews can now earn a little from their talent.
