Similar to other Web 2.0 services, the blog is distinguished as a promising industry in China. With its vigorous inter-communication distinctiveness founded on every web-user being a sender of messages and additional aspects of info, the latest online lifestyle has been practiced by many people and is emerging into a developed industry.
According to the Internet Society of China, the population of Chinese weblog users has gone up to 20.8 million over the past years. Statistics shown on the weblog pages brings forth actress-director Xu Jinglei’s blog, being all the rage, has been visited 71 million times, followed by writer Han Han and real estate magnate Pan Shiyi in China. Many a bloggers and hits display that netizens in China are making their entry in a weblog era.
Being one of the products of the Web 2.0 concept, the blog has been promoted in the western cyber-world by Google, Myspace, Youtube and other information technology leaders. According to sociologists, the fame of weblogs is evidence that the grassroots society is awakening, as each average web user is allowed and provided the opportunity to put out his or her views.
