Divvio goes live, support for Firefox coming soon
Divvio, a new video and audio personalization service, has been launched in a preview mode. The site is gaining the most of attention as renowned former AT&T CTO and CIO Hossein Eslambolchi is controlling the undertaking. I just thought of having a look at the features, so I joined the Divvio. The registration part is as simple as they just ask for the user ID, password, and US postal code. Once you are registered, a new profile is created. I then tried using all the three sections-Audio + Video, Just audio and Just Video. A list of the search results appear and you can then select your much loved track or clip to play alongside the search results. And yes, the interface is appealing and cool as you can look through thumbnails while still playing a clip in the Flash player. But, the site works in IE only for the moment and they are anticipating rolling out Mozilla support in the very near future. Well, Divvio is not hosting the videos from other sites but just streaming the content from the source with a counsel engine on top to fend off any copyright issues. I was pleased with the user interface and features but still wanted to know some more things. So, I approached Hossein Eslambolchi with a few queries. 1. What prompted you to come up with Divvio? I am a huge believer in process improvement – always looking for ways to use technology and automation to provide a better user experience. While I was at AT&T, I led teams that were focused on changing the overall experience for our customers in terms of high quality and low defects. Now, with Divvio, we are approaching the problem of multimedia discovery and consumption from the user’s perspective. Our goal is to make the viewing experience – no matter what the media – seamless, and also to apply technology to help people find what they want, when they want, and then view it how they want. 2. How are you going to keep a tab on the copyright issues? The beauty of our approach, from both the consumer’s and the content owner’s perspective, is that we will not run afoul of copyright issues. We only make available content that’s freely available on the web. We don’t store, cache or otherwise touch the content, including embedded advertising. We can work with content providers to give them the ultimate in degree of freedom of control over their content, and we are open to partnership relationships with content providers. We can let them decide WHEN and HOW to monetize their content. Contrast this with the legal battles that are brewing, in which the content owner is very concerned about access to its copyright content. 3. Would you please highlight the technical part of the design? The highlight of our technology is something we call Adaptive Learning Intelligent Platform (ALIP). ALIP works by understanding user behavior (what you watch, when you watch it) as well as what you tell it you don’t like. For example: you create a channel on Divvio, ALIP suggests content you might like, you react to those suggestions, and ALIP learns. We think this has never before been attempted in the scale we have in mind. 4. When will the support for FireFox come? Divvio today is available as a preview release for IE. We hope to announce Firefox support in the coming weeks. Well, Mozilla support is yet to come but you have already a good video site that runs on IE.