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At the Web 2.0 Expo, Grouptivity launched its new white label service along with a polished new site design. Well, Grouptivity lets you dynamically create discussions around the things of your interest that you have found on the web.

The new Grouptivity white label service has been designed for the web publishers to allow them to add ‘Discuss’ button to their sites thereby allowing the visitors to have private discussions with comments threads. Moreover, they are enabled to include some event too.

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The main purpose of incorporating the ‘Discuss’ button is to swap the ‘E-mail this’ link in order to save tome and ease the process of communication at the site. This move is appreciable as it doesn’t ask for installation of an entire system.

While many other such sites have a different approach as they try to form a target site in concurrence, Grouptivity’s white label service enables social activity around the content and networks. The service is in beta for now.

Via: mashable