Now, what Google is doing to make our search simpler is not known, but it definitely is doing something to provide us with good ads. At least now when we get bad search results we can be happy about good ads. Jokes apart, generally the impact of an ad depends on the keywords, and Google has come up with a new mechanism to ensure that all ads that want to run on Google have good quality scores.
We also have been hearing about keyword optimization for quite some time now and there are various ways to do it, once one is sure of the end goal. It means once we are clear whether we want to achieve more click rate, or we wan more visitors, depending on this, we can decide how to optimize the key words. Google also provides guidelines to help its clients to optimize their key words. This is all past. Now Google has come up with a new tool in the Keyword Analysis Page.
This step was taken as most of the Google ads are based on a price structure that depends on good quality scores. This basically mean that all the ads that had good quality scores have to pay less and those who don’t would have to pay more or their ads will be removed. Now as the ads, which need to pay, more to be online were curious to know the mechanism to optimize their chances of getting a good quality score. The new key word analysis page will not only alert you that your home page do not correspond to the key word but also suggest improvements. Now, this is what we call an intelligent attempt.
The reason behind this might also be due to the fact that most keywords are not present in their respective home pages, which also results in bad searches or users’ dissatisfaction. Now, we can at least hope that most websites do not provide the keywords without referring to them and we get a refined ad results.
Source: marketingpilgrim
Image source: adwords.blogspot
