Internet has become a threat to the future of newspapers. The emergence of citizen journalism has deteriorated the newspaper circulation.
People associated to traditional media are well aware of this so they have found a solution in the problem itself and the solution is to take benefit of web 2.0.
New York Times is America’s third-largest newspaper that has decided to merge social medial with it to boost the business. The association has added a news-sharing tool to its website that allows people to express their views and be a part of the news. The readers will be able to add headlines and a small portion of text to the social media sites by clicking on the logos of Digg, Facebook and Newsvine. Those logos began appearing next to The Times’ stories this morning in the same box as the print and e-mail tools, although they’re initially hidden until users click the “Share” link. Though the users are only allowed to comment on selected stories and this user-generated content will find no place on New York Times website still it marks a significant achievement in growth of social media.
By making this effort, the New York Times wants to ensure proper discussion of their news and maintain popularity. Newsvine Chief Executive Mike Davidson said, ‘There is no revenue-sharing agreement’, adding that it is simply a technology deal.
The initiative taken by the organization aims to tap the tech savvy audience and secure the future for print as the growth of electronic media is heading at tremendous rate. The news indicates that web 2.0 is gradually growing and in few years, it will certainly take over the majority of the market.
Definition of journalism has changed. Earlier it was sustained by a virtuous circle, in which the audience paid for their news, the advertiser paid to reach the audience, and the publisher made a profit and paid his journalists for whom it was just a job. Now this circle has been broken by the internet, which has brought the readers closer and succeeded in making active participants out of audiences. The news brought up now is of the people and by the people themselves.
Via: seattlepi
