Oh My God! Yahoo’s latest entertainment site OMG (Oh My God) has been launched in beta. The site is plainly an endeavor to make the most of Hollywood gossips. The site just looks like a weekly magazine and has all the features that we look for in a celeb-focused site.
Yahoo OMG takes the photo, article and video content from Access Hollywood and the Associated Press. We can certainly take the new project to be a tough competitor to the Time Warner’s TMZ and Perez Hilton.
The only thing that I find a bit hard to understand is that why they haven’t integrated OMG fully with Yahoo’s front page, My Yahoo or Yahoo 360. This could be the best way to promote the new site. Let’s see how Yahoo passes the new spicy site to its users.
