There is much speculation regarding the new advertising network Facebook is going to announce on Tuesday at ad:tech in New York. The Facebook documents leaked revealed that the project named Beacon aims at getting more and more third party data about its users into its database.
The Project Beacon makes an effort to work with third parties to gain access to very specific data. An example is if someone purchases a book from Amazon, under Beacon the purchase will be sent to Facebook and automatically included in the user’s News Feed. At the point of sale on the third party site, the user will see a ‘toast’ pop-up asking them if they approve the sale information being included in their Facebook News Feed. The feed information will include the user name, what they bought and where. Users also have a number of privacy options.
This data can be used to serve targeted ads back to users on Facebook or elsewhere.
Source:Techcrunch
Image:Mashable
