At the MIXX Conference and Expo VideoEgg, NYC, today, the online video-enabling platform has announced the launch of the Eggnetwork that will offer advertisers to place ads within user-generated video.
For this it has entered into deals with some of the leading networks like:
a) AOL Video,
b) Current TV,
c) Bebo,
d) Dogster,
e) hi5 and
f) Tagged.
VideoEgg says that to maintain what it calls as - ‘uninterrupted user experience and enable publishers to increase content and activity in their sites’, the ad insertions options would include the following:
a) Permission-based or End Cap package: This will allow users to continue watch popular videos or watch an ad. The user will, have the option to ignore the ad altogether
b) Sponsored content: This will be in the form of a ticker that will into the bottom of the frame while the video is playing. If a user clicks on the ad, the video will stop and the ad will start playing in the player.
c) Post roll: This will display an ad at the bottom of the video followed by a static image and a 15 to 30 second video ad at the end.
However, I am not at all convinced if there would be uninterrupted user experience or the ads would be less invasive as the Post Roll package suggests. Whatever, it is, the idea is very innovative indeed. We are going to see more such things mushrooming soon.
Read the VideoEgg Press Release here.
