In an interesting development, Yahoo has reached out an agreement with Bebo to share its advertising links at the social networking site, although the no financial details of the deal are available to us.
The search giant will sell the majority of Bebo’s display ads in the UK and Ireland, where the social startup has 10.6 million of unique visitors. The available data shows nearly 75 percent of the U.K.’s online users visit Bebo regularly. Most of the users are 13-24 age groups.
Going by the above figures, the deal with Bebo will provide Yahoo an ample opportunity to hit these potential customers and strengthen its shrinking advertising business.
It was speculated that Yahoo might acquire Bebo for $1billion. It may be false. One thing is clear that the search company is making good use of Bebo.
Yahoo’s traditional rival Google tied with MySpace in a billion dollar advertising deal and Microsoft with Facebook. It is interesting to note the fact that Microsoft has agreed to provide Windows Live IM service for Bebo community. Will Bebo pay off Yahoo?
