Yahoo! is going to work with seven newspaper groups that include 176 regional newspapers. These newspapers would start using Yahoo! HotJobs classified job site from December.
The deal is much broader than that though. Both Yahoo! and the consortium of the seven groups would share content, ads and technology.
This is seen as a signal that traditional newspapers are increasing getting edgy over spiraling newsprint sales because of the invasion of the online news content providers as we reported earlier.
Talking to AP, Leon Levitt, VP for digital media at Cox Newspapers said;
Most local newspapers have done a pretty good job of generating local revenue into their sites. It’s so much harder to generate national revenue because a lot of advertisers don’t want to deal with 100 different newspapers. This will make it simple.
Yes indeed. As the deal boosts Yahoo!’s regional reach, it also provides the papers with national reach for their local ads and content. So it is widely seen as a win-win situation for both the parties. Also, it appears to me that Yahoo! is finally waking up to the Google threat here in this field.
News and Image via: New York Times
Comments
This trend has of course leased a new life to the newspaper industry as it was struggling to raise its ad revenue which was constantly falling. The latest decision of selling ads for newspaper taken by Google and Yahoo will definitely help the industry to raise its revenue.
Other big brands should follow yahoo! in restoring the traditional print media. Because it is the newspaper that played a pivotal role in the development of web-journalism. Now it is on the verge of decline in wake of 24×7 news channels and online newspapers. The revenue of newspaper is steadily dwindling in the last few years.