In a bid to dominate India’s rapidly growing online ad market, Yahoo! has purchased more than 35 percent stake in Tyroo Media Pvt. Ltd., country’s largest self serve ad networking that develops latest online advertising solutions for the advertisers and publishers.
The search giant has begun its paid search services in India just eight months ago. It has claimed thousands of small advertisers in the country. Now it aims at hitting millions of potential local advertisers.
The recent investment in Tyroo would enable Yahoo! to capture India’s domestic online advertising space and meet demands of international clients who want to sell their products in India.
Yahoo! India’s Managing Director, George Zacharias says,
We are happy to partner with Tyroo as it gears towards gaining significant market share in the Indian online advertising industry. Yahoo! will act as a catalyst for the advertising industry in India. The investment will enable Tyroo to create a sustainable and growing platform, and the company will be able to leverage Yahoo!’s strengths.
Tyroo Media, a part of Smile Interactive Technologies Group has attracted global giants in recent months after crossing the 1,000 publisher mark in May this year. Some of the leading publishers of Tyroo are Indiatimes, Naukri, Oneindia, Santabanta and Shadi.
