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Yahoo buys RightMedia for a whopping $680 million
Naveen | Apr 30 2007
rightmedia
Yahoo knows very well the potential of transformative power of the Exchange. It has now acquired RightMedia for a whopping $680 million, equal parts of stock and cash.. For your info, Yahoo already had a 20% stake in the very ad marketplace. RightMedia.
Tags: Yahoo, RightMedia, Google, DoubleClick, Advertisers, Publishers, Technology

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